mission statement is a term that was once used only in business.  Simply put, it’s a brief description of a company’s purpose.  Companies from Facebook to Gatorade use a mission statement to answer the question, “Why do we exist?”

The mission statement of Be Unlimited is “to erase the limits from what young people can be, do and achieve.”  That mission is put into motion every time we update this blogazine.

You don’t have to be a company to have a mission statement.  Individuals can have them, too.  They are called personal mission statements.  A personal mission statement gives you a sense of purpose.  It defines who you are and how you will live.  

Think of your personal mission statement as a target that you aim for.  It is a brief description of what you want to focus on, what you want to accomplish and who you want to become in your life.  That’s the target.  You take aim by focusing your energy, actions, behaviors and decisions towards the things that are most important to you.

This is the first of a two-part Be Unlimited lesson on creating your personal mission statement.  There’s no unique format or formula for creating one.  The following guidelines may be helpful:

  • Keep it simple, clear and brief.  The best mission statements tend to be 3 to 5 sentences long, but they can even be shorter.  For example, my mission statement for this week is: I want to finish the day knowing that I made someone else’s better.  That’s it.  Short and to the point.
  • Your mission statement should focus on what you want and who you want to become as a person.  Think about specific actions, behaviors, habits and qualities that would have a positive impact on your life.
  • Make sure your mission statement is positive.  Instead of saying what you don’t want to do or don’t want to be, say what you do want to do or become.  Find the positive alternatives to any negative statements.  Include positive behaviors, character traits and values that you consider important and want to develop further.
  • Create a mission statement that will guide you in your day-to-day actions and decisions.  Make it a part of your everyday life.

Remember that your mission statement is not cast in stone.  It will continue to change as you do.  As you learn more about yourself and what you want out of each day, your mission statement will reflect that.

Personally, I come up with different mission statements each week, depending on what’s going on in my life or what I’m trying to achieve.  All of them have meaning at the time.  But, as I change and grow as a person, so does the mission that I set for my life.

You are never too young to have a personal mission statement.  In the next Be Unlimited post, you’ll find ideas on how to create your own.  Get ready to set a target and take aim!

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