- The price to air a 30-second Super Bowl ad ($3.5M) would pay for 140,000 people to get water for life.
- Nearly 120 million people are watching the Super Bowl. Over 800 million still lack clean water.
- No other invention has saved more lives than a toilet.
Those are just a few of the tweets that were sent by Water.org on Super Bowl Sunday. While watching the game, I also kept an eye on Twitter. Multi-tasking as usual. Water.org’s tweets soon became more interesting to me than the game and the heavily-hyped ads shown during commercial breaks.
800 million without clan water. How is that possible, I wondered? Facts like those took my attention away from what some call “the biggest television event of the year.” My thoughts shifted to what could become the greatest human crisis on the planet. The water crisis.
According to Nature magazine, about 80% of the world’s population (5.6 billion in 2011) live in areas with threats to water security. This means that there is limited access to safe drinking water. Water security is a shared threat to both humans and nature. I didn’t know much about the water crisis until recently. What little I knew at the outset made me want to become educated on the subject and learn more. The information was out there, I just had to go in search of it.
Water.org’s goal is to provide aid to regions of developing countries that do not have access to safe drinking water and sanitation. The site is full of information. The facts should alarm you, just as they alarmed me. Here are just a few:
- 884 million people lack access to safe water supplies; that’s approximately one in eight people.
- 3.575 million people die each year from a water-related disease.
- The water and sanitation crisis claims more lives through disease than any war claims through guns.
Reading those words (and more like them) made me realize how much I didn’t know. It also made me think of some things that I might have been taking for granted. How had I wasted water in the past? Signing on to Water.org made me feel that I was being educated. Life is about learning and teaching. One minute you find yourself as the teacher, the next minute you’re the student. It’s impossible to know everything, but it is possible to stay open to learning new things. I enjoy this, especially when those new learnings better me in some way.
Learning about the water crisis has expanded my mind in many ways. It’s given me a new perspective, a different way of looking at things. That sense of awareness makes me want to do something for the cause. Any action performed on behalf of a good cause cannot be measured in words like big or small.
I haven’t decided what I will do, but I will do something. Sharing this information with you is already one action taken for the cause. What will you do with what you know now? Will you spread the word? Will you research to find out more? How will you take action? The way we use water every day will change our future supplies. Learn more about the water crisis, what it means for the planet, and how you can help, by visiting: http://www.water.org.
Find a cause. Do something. The opportunities are unlimited!